Michael Squibb / Art, Design, Motion, Code

Art Direction, [Mobile 1st] Web design, UX Design, App Design, Flash Development, Motion Graphics, Digital Consulting

Your Mom Hates Dead Space 2EA / Integrated Ad Campaign

Our award winning campaign from creatives Justin Hargraves and Eric Molina played on a timeless idea: if moms hate it, 18 year olds are going to love it. So was the case when we showed the new action horror game Dead Space 2 to our target market's moms. We filmed their reactions and made a campaign out of it. I was responsible for concept development and was the lead integrated designer.

Awarded at: Cannes, One Show, Webbies

Campaign website
Rich Media Banner
Twitter contest: moms' reactions
Props from Adult Swim
Crowdsourced Memes