Our award winning campaign from creatives Justin Hargraves and Eric Molina played on a timeless idea: if moms hate it, 18 year olds are going to love it. So was the case when we showed the new action horror game Dead Space 2 to our target market's moms. We filmed their reactions and made a campaign out of it. I was responsible for concept development and was the lead integrated designer.
Awarded at: Cannes, One Show, Webbies