Free Pants Slot MachineDockers / Live Facebook gaming experience
To help launch the new Dockers Alpha Khaki, the first Khaki ever to wear like a jean, we turned August into "The Month of Epic Firsts", pulled off some free stunts that no brand had ever attempted on Facebook before and created something brand new: The Free Pants Slot Machine. We made the Facebook photostrip interactive for the first time ever and created the world's first playable slot machine using only Facebook-native functionality. We made something brand new without building anything at all.
Creativity-Online Interactive Spot of the Day