Art Direction, [Mobile 1st] Web design, UX Design, App Design, Flash Development, Motion Graphics, Digital Consulting
Simify YourselfEA / Facebook AppThis Facebook application allowed users to snap a webcam photo or upload a photo in exchange for a simified version of themselves. Then they could fine-tune their avatar and customize their sim-self. Of course they could make it their profile image, share it, save it, and like it with the click of a button. The app had nearly 7 million likes and far outlasted our predicted shelf-life. I directed the UX, design and development of the project.UX and Design Direction