Michael Squibb / Art, Design, Motion, Code

Art Direction, [Mobile 1st] Web design, UX Design, App Design, Flash Development, Motion Graphics, Digital Consulting

A screenshot of the Simify Yourself app on Facebook
Simify YourselfEA / Facebook App
This Facebook application allowed users to snap a webcam photo or upload a photo in exchange for a simified version of themselves. Then they could fine-tune their avatar and customize their sim-self. Of course they could make it their profile image, share it, save it, and like it with the click of a button. The app had nearly 7 million likes and far outlasted our predicted shelf-life. I directed the UX, design and development of the project.
UX and Design Direction