EA GamerEA / CRM Newsletter Design

This CRM concept is a redesign of EA's existing email newsletter, which was hurting from a lack of personality and curb appeal. My team and I introduced a new logo mark, issue numbering, sectioning with a custom set of iconography, a fresh new type/color palette (to align with the beautiful site design work Odopod created), a simplified grid to streamline production, and a witty line of copy in the footer to seal the deal. We also argued for more in-depth, exclusive editorial content to keep fans thirsty for more.

UX and Design Direction